Customer Ordering Habits
Busiest Day
The days of the week with the most orders are Saturday (0.0) and Sunday (1.0).
Busiest Hour
The time of day with the most orders is 10 AM - 4 PM (hour 10-16). The most money spent, however, is at 1 AM and 4 AM.
Brand Loyalty
49% of all customers are considered Regular Customers (have 10 to 40 max orders). Regular Customers also make up 60% of Non-Frequent Customers (an average of 20 days since their last order).
Loyal Customers (over 40 max orders) make up 56% of all Frequent Customers (average of 10 days or less since their last order).
Departments
The departments with the most orders are Produce, Dairy & Eggs, Snacks, Beverages, and Frozen.
Produce makes up 29% of all orders.
Regions
33% of all customers are in the South region, followed by West (26%), Midwest (23%), and Northeast (18%).
While the South region has the largest customer base, spending habits appear to be the same among all regions.
All regions have around 32% of Loyal Customers and 49% of Regular Customers.
Customer Profiles
Based on age, family status, and number of dependants we can break down the customer base into different demographic categories.
The largest demographic base is comprised of those age 33-64 who are married with dependants.
The largest customer base also primarily buys from the produce department, and makes up the most customers in the South region.
In fact, all groups make up the same ratio across all regions and departments.
An example would be the Babies department, which has purchases from all groups regardless of the number of dependants.
